Brian Ulf discusses Share Collaborative Housing, connecting the unsheltered with homes, peer support, and services to foster connection, growth, and self-determination.
Brian Ulf is the Chief Executive Officer of SHARE! (Self-Help And Recovery Exchange), a peer-run nonprofit in Los Angeles that provides immediate housing and recovery support for individuals experiencing homelessness, mental health challenges, and substance use disorders. Appointed CEO in March 2024, Ulf brings both professional expertise and personal experience to his role. Having overcome addiction himself, he understands the critical role of community and peer support in recovery. Under his leadership, SHARE!’s Collaborative Housing program offers rapid placement into shared, supportive homes—often within 24 to 48 hours—serving over 500 individuals annually. Ulf emphasizes the importance of social connection and trauma-informed care, advocating for recovery through self-help groups and peer-led models. He also serves as Board President of SHARE! and is the President & CEO of StrongHouse Realty Advisors. His leadership reflects a commitment to compassionate, evidence-based solutions to homelessness and mental health recovery in Los Angeles County.